Consider this brief peek at the importance of sport in the modern civilisation.

There are several interesting and wonderful sports out there, go on to find out more.


Tennis is a striking sport that is played across the whole world. The sport isn't the most accessible, but if there is a court near you, all you need is a few rackets and a ball to play. The sport has evolved an unbelievable level over the years, with some evidence suggesting that the game was initially played in early Greece. Countless sports in the past and now actually have not changed an awful lot, but tennis is one that has altered dramatically. The sport was originally played without racquets and just with the hands, then in the 16th century, they begun to move toward using racquets. As tennis is one of the oldest ball sports, there is an awful lot history in the game, and that is true across the whole of the western world. Presently tennis is a hugely commercial sport which generates large revenues both for players but likewise for sponsors and event organisers. One of the biggest tennis events is held in London every year and thousands of men and women go to watch. The winner of this event receives a tremendous pay out, so it is highly competitive. Jean-Frederic Dufour, who is the Chief Executive Officer of a watch brand, sponsors the event and sponsors such as this aim to to give the competition the gravitas and funding it deserves. Supporting tournaments of this size and stature helps to market a brand as luxury and gives it awesome publicity.

Rugby is one of the older overseas sports, and the first overseas game was played between England and Scotland in the 19th century. The history of contact sports is an intriguing one, and rugby has had an important hand in dictating that historical past. Footballers now are much fitter, stronger and more skilled than they would once be, with much of this development coming from funding. Funding is made a possibility by things like sponsorships, such as the one Petar Cvetkovic has with a midland’s rugby side from the UK.

Something that is not always considered a sport, but possibly should be, is skateboarding. The cool sport was born sometime during the 1940’s and is somewhat of an evolution from surfing. Sports industry statistics would show that skateboarding isn't the most popular sport; however, it's still increasing hugely. Lev Tanju formed a skateboarding fashion brand in 2009 and with the advancement in popularity in these brands more individuals take up skateboarding. Fashion brand names assist to popularise the sport, as skate fashion is a big thing amongst the childhood of today. If you go to a skatepark anywhere across the world you'll notice fashion trends and individuals will be wearing a number of the most well-known skate brands.

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